It recently dawned on us that most people in the world are remiss to the concept of the trade show. Let it be said that trade shows are in fact the gas behind our engine. It’s where people find and discover us, and where a lot of the magic happens. Fittingly, most of that happens at Magic, the largest trade show known to man (well, the largest to us, at least).
Being a smaller, design-focused indie label, Sock It to Me set up shop in Magic’s POOLTRADESHOW, alongside other labels like Threadless (who brilliantly set up a ping pong table for guests to bank a few minutes of play time) and Maptote (who gave away hearty canvas totes silk-screened with a map of Vegas, complete with notable icons and landmarks).
To aptly capture the scene, POOL is like a massive marketplace of cool. Each wholesaler has a cube where they showcase their stuff, and it’s all about who can pull out the stops and do something radically different with their space, or present their goods in a unique way. We were excited to debut our brand new booth – an ultra lightweight/compact display for the hundred-plus pairs of socks that now don the Sock It to Me name.
Over the years, we’ve always had our greatest success at Magic. And this year was no different. In fact, it was our most successful show to date. Among the top sellers were the women’s Tree Owl, Dinomite, and Vampire Kiss, plus the vertically striped Rocket Ride and Love Luma. We also sold a lot of the men’s Octosock and Argyle Mustache.
Our newest SITM team member, Matt Stuart, also joined us at the show, saying later that he enjoyed being around the buzz and excitement for our brand. Truth be told, that enthusiasm is something we never tire of. Even though we didn’t see any star sightings this time around, we’re pumped to know that we’re loved and adored by the everyday kind of folk. Celebrities or not, we love our customers just the same! xo
Miss Paris Hilton spotted at Magic
p.s. If you’d like to catch more of the scene in action, take a peak at this scroll of images from last year’s POOLTRADESHOW, plus a few snaps from this year’s show, as well.
Anna Magruder is an artist and illustrator in Portland, Oregon. In 2009, Anna took a leap of faith and left the routine and security of her graphic design business to focus on what’s become her passion—oil painting and illustration. Her paintings often focus on people and animals and whatever lies between. When it comes to sock design, Anna likes the geeky-chic look that says, “Smart is sexy!” (which is true!), exemplified in her three SITM designs: 
Vampires and leopards and blood, oh my!
I hate to admit this, but I’ve gotten sucked into the Twilight Saga. I hate it because I am not a tween nor a teen; I’m not a ”girly girl” nor one who gets wrapped up in romance novels. The fact is: I’m almost thirty, and under normal circumstances, I would take pride in telling you that I don’t even watch television nor read fiction. But I am here to tell you that Stephanie Meyer’s written story indeed snagged me, and I couldn’t help but compose a post that was reminiscent of vampires and werewolves. While you won’t find an Edward Cullen or dreamy Jacob below, you will find some seriously sexy snaps of Sock It to Me socks in action. Enjoy! xo
Isn’t our new Vampire Kiss sock kick-A? Apparently we aren’t the only ones who think so. It’s only been around for 2 weeks, and it’s already one of our best sellers! Think it has anything to do with Twilight? Nahhh.